Camarena Tequila - Anejo Launch

Every bottle of Camarena Tequila tells a story that is over 250 years in the making, so when launching their newest flavor—Añejo—client E & J Gallo Winery demanded the top quality digital content to do justice to the next chapter of their award-winning tequila.

Responsibilities:

• Teamed up with local production studio Bruton Stroube as an on-the-floor representative during high-quality footage shooting for promotional videos.

• Drew storyboards for filming.

• Supervised shooting (and made a guest appearance as a hand model).

• Supported launch with social media content by producing multiple photoshoots both on-premise and in-studio with hired talent.