During my tenure at BioGaia USA, the U.S. division of a pioneering global biotechnology company, I served as a Senior Marketing & Content Specialist. Responsibilities included:

Developing Comprehensive Marketing Strategies:

I spearheaded the creation and execution of comprehensive marketing strategies tailored for both medical professionals and consumers. These strategies were meticulously designed to resonate with diverse markets and effectively communicate BioGaia's value proposition.

Creating Compelling Content Across Platforms:

With a focus on expanding the brand's reach, I crafted compelling marketing and advertising content spanning various mediums, from print materials to digital platforms. Leveraging tools like Adobe Creative Suite and Canva, I developed captivating visuals, persuasive copy, and engaging videos for channels such as Amazon, websites, emails, social media platforms (Facebook, Instagram, TikTok), promotional print literature, and direct mail campaigns.

Engaging with Online Communities and Influencers:

Recognizing the importance of community engagement, I actively interacted with online communities, fostering increased engagement and enhancing brand awareness. Moreover, I contributed significantly to BioGaia's influencer marketing program, prospecting, vetting, and collaborating with influencers (including writing their video scripts) thus enhancing the brand's reach and resonance.

Conducting Market Research and Collaborative Initiatives:

My role involved conducting extensive market research and analysis, identifying strategic marketing opportunities, assessing market trends, understanding demographics, and refining pricing strategies. Additionally, I collaborated with cross-functional teams, internal creatives, and external agencies, driving collaborative marketing initiatives to successful fruition. Furthermore, my active participation in industry conferences and trade shows facilitated valuable marketing insights and opportunities for strategic partnerships.