Cigar World | Brand Refresh

For years, Cigar World touted itself as the best cigar resource online by offering everything from educational cigar materials, forums for discussing and rating products, and tools to help newcomers and veterans alike locate tobacco in their area. However, after extended neglect, users migrated away from the icon in favor of various other websites, forums, and online retailers.

Scandinavian Tobacco Group wanted to restore the website to its former glory and take it to new heights. Thus kicked off the long-term effort in crafting the new face of the ultimate authority of all things cigar-related and to inspire a new age defined by Cut. Light. Connect.

Responsibilities:

• Involved in brainstorming sessions both internally and with clients to develop strategies for website features, product launches, social direction, and promotions.

• Produced video for the welcome page to activate sign-ups.

• Wrote and edited articles for the educational portion of the website.

• Performed routine quality checks on the website to ensure functionality and proper brand imagery.

• Managed asset creation and delivery.

• Developed social media strategy and content creation to support the website’s launch across brand channels.