Diesel Cigars - Esteli Puro Digital Launch

Diesel Cigars teamed up with master blender A.J. Fernandez to craft a special type of cigar: a cigar that was grown and manufactured entirely in one location within A.J.’s farm and factory in a Nicaraguan city called Esteli. The client tasked us to create a launch video worthy to debut the bold new product.

Responsibilities:

• Created a shot list and storyboards with directorial notes for the on-location production crew in Nicaragua.

• Wrote the script to embody proper tonality and details for the project.

• Hired and remotely directed voiceover talent.

• Combed through footage and oversaw the editing process to ensure meeting the client’s needs.

• Supplemented the project with in-studio product beauty videography.

• Developed a strategy to support the launch with the creation of in-studio product photography.