Around The Farm
As the lead producer for "Around The Farm," a biweekly video podcast series sponsored by Bayer to promote Climate FieldView, I played a crucial role in creating engaging and informative content. This series, hosted by Clint Chaffer, a Bayer employee, aimed to deliver educational and entertaining farming topics to targeted audiences through digital channels.
Real Farmers Speaking About Real Topics
My responsibilities encompassed extensive pre-production coordination, including facilitating meetings, constructing schedules, compiling pre-production materials like shot lists and call sheets, and overseeing the logistics for on-location shoots.
Throughout all stages of production, I project-managed the series, maintaining daily communication with the client and collaborating with cross-functional teams to ensure alignment with campaign objectives and to stay on time and within budget. I took charge of special episodes, hiring and organizing crews, handling equipment, and overseeing location needs, which involved scouting and obtaining permits.
Additionally, my role extended to the creative aspects of the project, leading brainstorming sessions, crafting story treatments, scripting voiceovers for special episodes, and supervising the editing process to ensure the content met creative and strategic standards. This comprehensive involvement ensured the podcast's success in delivering valuable agricultural insights to the audience.