CareVet

As the lead Producer for the CareVet Brand Awareness Video Campaign, I was instrumental in driving the project's success from its initiation to its integration into CareVet's platforms. My involvement began with helping sell the project to Coolfire, nurturing the relationship with CareVet, and overseeing all aspects of project management. I collaborated closely with the creative team to develop a compelling narrative aligned with CareVet's brand values, ultimately surpassing client expectations. The resulting content, integrated into CareVet's website banner, social content, and website, positions CareVet as a trusted authority in pet wellness and care providers.

My role encompassed multifaceted responsibilities, including budget management, client relationship management, and project initiation. I meticulously built and managed budgets in the $50K range to ensure financial efficiency while executing cost-effective strategies that optimized resources without compromising production quality. Additionally, I maintained continuous communication with CareVet, serving as the primary liaison between our production team and the client, fostering a strong, trust-based relationship. I also directed and oversaw the entire production process, from pre-production planning to post-production editing, ensuring a seamless and cohesive final product that effectively communicated CareVet's holistic approach to pet care. Furthermore, my involvement extended to crew management, location scouting, script revisions, and fine-tuning, ensuring adherence to CareVet's brand identity and values at every stage of the project.